Internet marketing is ... The development of Internet marketing

In our time, have your own website - a consciousnecessity. Pages in the network are not only generated for self-expression, but also for the purpose of promoting goods and services. And even if the server is informational, its owner is interested in making a profit.

Creating a good website is half the battle. It is extremely important to achieve high attendance so that as many users as possible buy goods, read advertisements, go to other pages by links. Such questions are solved by Internet marketers. Internet marketing - these are activities conducted to promote products and services on the network, increase brand awareness, customer loyalty to the products of the advertised firm.

Advantages of Internet Marketing

Sales on the Internet are more effective at the expense ofRapid dissemination of information and reaching a significant target audience in the shortest possible time. Great material costs are not required, but the prices of some orders exceed the cost of traditional advertising.

The increase in sales is impossible withoutresearch. Internet marketing is good because it makes it possible to conduct the most accurate calculations. The site owner or moderator tracks the statistics of purchases, transfers of users on the site. Special tools allow you to determine how many people per site visit the site, which links are most often clicked. The information obtained in this way is used to develop an advertising campaign, increase the popularity of the site. Internet marketing is a science, on the successful development of which depends the results of doing business.

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Basic components of marketing in the network

Web marketing strategies are developed taking into account the following components:

1. The object of promotion: a product, a non-food product, a service, a brand, a person.
2. Sentence: so that consumers pay attention to the products being promoted, it is necessary to note the competitive advantages of the product and (or) offer bonuses, discounts, participation in the promotion. It is necessary to explain to the client what exactly is his benefit.
3. Target audience: people of a certain gender, age, profession, social group, in which the proposed product or service may be in demand.
4. Conversion: site visitors - not customers and customers yet. Methods of Internet marketing help to make them those, which we will discuss below.
5. Promotion - ways to attract the target audience, achieve maximum conversion for profit.

The Specificity of Internet Marketing

Since the virtual space is different from the real one, the sale of goods and the advertising of services on the network have their own characteristics:

• the continuity of time and space: on the Internet advertising texts and videos are present around the clock;
• universality: thanks to network protocols, the same marketing campaign can be applied anywhere in the world, taking into account language and mental differences;
• multi-channel: you can report on the benefits of a product and service on a web page, by e-mail, using FTP, audio and video recordings, social networks, mobile applications, etc.

Essentially important is the considerationfeatures of the Internet audience. Users are purposefully looking for the right information and at any time can turn off advertising. Therefore, the advertising message must be formulated so that the visitor of the page has a desire to click on the proposed link, take part in the survey, write a comment, place an order. Internet marketing is a way to stimulate a purchase. Passive perception of texts in terms of sales is useless.

How to sell on the Internet

Internet marketing methods are many. The most common ways to work with clients:

1. SEO. The likelihood of visiting the site (respectively, acquaintance with advertising) depends on which line of the issue is located on the page. Most often, users follow the first ten links. The remaining thousands and even millions of sites remain unclaimed. To avoid this, you need to work well on search engine optimization.
2. E-mail - create a thematic mailing listand placement of the subscription form on the site pages. Potential buyers and customers voluntarily leave their email addresses to receive newsletters. As a result, the target audience is formed.
3. Direct (composing personal letters). Unlike spam, such messages contain personal references or the name of the company. This increases the likelihood of reading the letter, and therefore making the purchase.
4. Viral marketing. This method is implemented using tools such as the distribution of free resources (videos, computer games, applications, e-books) with links to the corresponding site or asking to recommend a page to a friend.
5. Empirical marketing. Marketers do not just talk about the product, but use the client's sensual sphere, give an opportunity to experience the corresponding emotions.
6. Videos The original, high-quality video will attract the attention of a large number of users. Maybe someone wants to put a video on their website or recommend the video to friends.
7. Metarynki: virtual platforms, which tells about the real objects of trade, manufacturers and distributors of goods.

Types of advertising

Internet marketing is impossible without advertising. The following types of such announcements are used on the Internet:

1. Contextual. Such messages are created in accordance with the theme of the site and look like regular articles. Product or service offered unobtrusively.
2. Banner One resource is advertised on another. Placing a banner occurs by prior arrangement with the site owner.
3. Media Intermediate option between banner and contextual advertising. Banners are made directly for the target audience and are placed according to the context of the resource.

Advertising is an integral part of socialnetworks, forums, blogs. The selling texts are written and posted on the Internet by copywriters. Internet marketing is a business in which analysts, managers, couriers and other specialists self-realize.

Partnership

You can increase your own sales ifgive money to others. The site owner provides partners with advertising their resource, paying for the service with a percentage of purchases or transferring funds for clicks. Participation in affiliate programs is fairly effective internet marketing. Promotion of goods through other sites helps to increase sales, and owners of information sites make money from advertising.

A variety of the program - dropshipping - involves the independent realization of the goods by the owner of another server with the retention of the commission.

Public relations

Another effective strategyInternet marketing - working with public opinion. Articles placed on news or entertainment portals attract the attention of users and are not perceived as advertising messages.

The goal of PR is to create a positive image.company, product, positive impression of the service. The specific character of technologies consists in applying direct and indirect methods of working with the target audience: propaganda, explanation, maintaining communication, organizing cooperation, studying feedback.

Online Store Marketing

Essentially important for owners of tradingOnline platforms are attracting more buyers. Specialists track the moment of the appearance of a new user and do everything possible to ensure that the visitor lingers longer on the site. The pinnacle of professional excellence is the transformation of a customer into a regular customer.

For sales to be successful, you need to exploredemand and check the competitiveness of the goods. The easiest way to do this is to type the corresponding query in a search engine. It is necessary to indicate not only the names, but also the characteristics of the products.

Online store requires advertising. The main advantages of such outlets are time savings and reduced prices, but this is not enough. It is necessary that as many users as possible know about the site. Contextual advertising works best to increase sales, but SEO promotion is cheaper. Advertising on social networks is quite effective. But it does not provide comprehensive information about the needs of the client. You can use other types of advertising.

If sales are less than one percent per month, then it is recommended to either lower prices or revise the advertising campaign.

Internet marketing development

It is difficult to determine who first came to mindidea to sell online. History has not preserved the name of this person. Most people spend at least eight hours on the computer, actively using the World Wide Web. On the Internet, they not only sell, buy goods, but also order tickets, read books, get acquainted with essays and articles. No less popular is the search for cooking recipes and social networking. So we can say with confidence that modern Internet marketing is one of the fastest growing areas of commerce. The huge target audience and simplicity of the interface contribute to successful online business.

In Russia, sales are gradually moving into mobilethe scope. Owners of sites adapted for corresponding applications create SMS-mailings, make callbacks. Since almost every user has cell phones and smartphones, the number of online shoppers is increasing all the time.

As a development trend of marketingInternet strategies, scientists indicate an increase in contextual advertising, the spread of viral marketing, the use of video platforms and the creation of the market. Domestic companies are studying and introducing foreign experience of virtual trading.