Choose a phone: the rating of smartphone manufacturers

High technology and related industryHe does not tolerate a day of business passivity, cruelly cracking down on any stagnation. It is necessary for one company to delay at least a week - and all grandiose ideas with incarnations immediately appear among competitors, and yesterday's know-how turns into an outdated rudiment.

One of the best examples of this process.traced in the reports of the international analytics agency Gartner, which published the rating of manufacturers of smartphones (in the world) for 2013-2014. And if according to the report of 2013 it is clear that the first place went to the Samsung company, then next year Apple is leading with a large margin. The Korean corporation in the year before last managed to keep only 19.8% of the market.

Let's try to understand the reasons for such rapid changes in the market of mobile gadgets, as well as compile a rating of smartphone manufacturers for the first half of 2016.

Fluctuations in the smartphone market

Last year, the situation on the smartphone market andtablets noticeably escalated not in the best direction for the leaders. The share of the main manufacturers is noticeably decreasing month after month, and the positions of competitors continue to strengthen, changing the rating of smartphone manufacturers, literally before our eyes.

And small corporations are quite confident.the venerable leaders are being squeezed out from their homes, and the consumer, standing in front of a shop window, is increasingly looking at Chinese brands with similar technical characteristics and a markedly reduced reject rate.

By and large, all mobile gadgetsthey become just the same, and all the critical differences can only be attributed to the components and stuffing. In addition, if you look at the rating of Chinese manufacturers of smartphones, we see that the products of these brands often change in terms of style and ergonomics, while Western firms are trying to preserve the individuality and unique face of each line and series. For the consumer, this moment is also important, but preferences and opinions on this issue (new or familiar old) were divided approximately equally.

Trends

Before you voice rating manufacturerssmartphones, it will be good to disassemble the main trends in the mobile gadget industry over the past year The main point that all brands have added to their models is the metal. Even Samsung, which for years has not touched this trend, has joined the race for the metal with its flagship Galaxy S6 and A-series.

In second place is the trend of duplication.flagships, that is, the release of the main and more compact version of the gadget. Well, the obvious, as well as noticeably loved among users, was the general facilitation of the interfaces of operating systems. Developers seek to facilitate platforms that have been heavily overloaded with all sorts of elements over the years of progress. The latest models quickly get rid of clutter in the operating system and slowly return to the forgotten simplicity and ease of management.

So who are the best smartphone makers? The rating for the beginning of 2016 is as follows:

1. "Samsung".
2. Apple.
3. Microsoft Mobile.
4. "Lenovo".
5. LG.
6. Huawei.
7. Xiaomi.
8. ZTE.
9. Sony.
10. Micromax.

We will analyze each participant in more detail. The list of the best companies was compiled based on the 2015 gadgets sold.

Micromax - 37.098 million units

The Indian corporation "Micromax" closes the rating of manufacturers of smartphones. Over the past few months, the brand has weakened its position and gave way to a venerable competitor.

Still, Indian leader sales resultsThe industry is quite impressive, especially considering that the manufacturer focuses on the release of models for the public sector. Maybe this will deprive the brand of enviable profits, but the lack of round sums is compensated by the loyalty of consumers, who in the future will probably look at the expensive flagships of the company.

"Sony" - 37.791 million units

In the overall ranking of manufacturers of smartphonesfamous brand could not get. The reason for which the company was on the last lines of the list is quite simple. Among all the flagships from Sony, only the third generation managed to perfectly balance in all respects. Such was the model Xperia Z3 and reduced, but stylish backup Z3 "Compact".

In recent months, the brand has lost a lotfans of the classic “Sony Style”, and for the company are not the best times in the mobile direction. Increasingly, rumors about the impending closure of this line of gadgets are leaking to the media.

But, nevertheless, if you look at the ratingreliability of smartphone makers, then we will see that Sony has consistently held a leading position this year. So sales are sales, and the brand is fully responsible for quality.

ZTE - 53.910 million units

In the rating of manufacturers of smartphones this companygot through a close and fruitful cooperation with mobile operators. Remember, it’s ZTE that supplies our cellular companies (MTS, Megafon and Beeline) with smartphones and telephones. Also, the brand is the main partner-manufacturer for the OEM-company Fly, Explay and Keneksy.

By and large, ZTE is one of the mostmajor players in the market of mobile gadgets, and only at first glance it seems like a dark horse. And if you look at the rating of Chinese manufacturers of smartphones, it is clear that the company is confidently holding, if not in the first places, then in the top five for sure.

Xiaomi - 56.529 million units

This relatively young revolutionary could prove to the whole world that even the most powerful corporations would be helpless in the face of faith, truth and colossal patience with titanic tenacity.

The President of Xiaomi Company and its Founder Believethat people should have high-tech devices at reasonable prices. This attitude allowed the brand to sell more than 50 million gadgets per year.

It is also useful to note that "Xiaomi" inRecently, it has been the undisputed leader in the segment of mobile devices from Asian companies (the rating of Chinese manufacturers of smartphones is a direct confirmation of this). In addition, the corporation earns huge sums on its sensibly built services and other technological products. Most recently, the brand presented to the public the original and advanced in many respects action-camera, and it cost four times cheaper than a similar GoPro in the most modest configuration, and this already says a lot.

Huawei - 70.499 million units

For domestic consumers, the Huawei brand caneasily lost in a crowd of other Asian companies. But if you look at it on a larger scale, you can see that Huawei is one of the recognized leaders in the global mobile gadget industry. In addition to smartphones, tablets and other high-tech devices, the corporation is engaged in the design of 5G standard networks and works closely with many key cellular operators in terms of communications equipment.

It is also worth noting that the company is included inThe rating of manufacturers of smartphones by quality and it occupies far from last place there. Apparently, therefore, the main production volume is aimed at cooperation with mobile operators and various OEM brands.

LG - 76.096 million units

The incredible success of the model LG G3 and the subsequentthe release of more lightweight versions of this smartphone allowed the brand to significantly strengthen its position in the market of mobile gadgets and technological devices in general.

For a couple of years, the company has not just grown,stepping over the newcomer era of Optimus One in solid strides, it also presents the current state of the industry as a technology leader. The past year almost doubled the brand’s percentage of presence on the market, displacing not only newbies, but also venerable Sony.

It is also worth noting that the corporationseriously engaged in the production of components for mobile gadgets, entering the rating of manufacturers of protective glasses for smartphones, and burst into the top three immediately.

Lenovo - 84.029 million units

After the brand "Lenovo" acquired from the companyGoogle all rights to Motorola, as well as a significant part of production capacity, the doors to the markets of North America opened wide, if not wide open.

According to the results of the transaction and after someIt became obvious that the corporation firmly strengthened its position on a global scale and literally jumped over its closest competitors. The company continues to expand its influence in the segment of mobile gadgets, and at the same time promotes the iconic brand "Motorola" in Europe and Asia.

Microsoft Mobile - 185.660 million units

If Lenovo bought the rights to Motorola, thenMicrosoft has been able to absorb even such a monster as the Finnish Nokia, and, as they say, with all the giblets. As a result, mobile gadgets flooded the market, in the rear of which there is an ambitious and powerful leader of the software industry. This state of affairs allowed the giant Microsoft to get an excellent basis for the creation and promotion of mobile devices running the new Windows 10.

With such an enviable portfolio and almost limitless possibilities, the company was able to firmly establish itself in third place in the rating of manufacturers of smartphones.

Apple - 191.426 million units

Just a year ago, Apple Corporationmade a very bold action, almost trampling on all the basic principles of Steve Jobs. These are bulky trend models with 4.7 and 5.5 inches screens. In addition to an enviable contract with the Chinese and a number of Asian countries, gadgets won stunning success around the world.

The company can be called a phenomenon - absoluterecord, staggering revenue and capitalization of the brand over 600 billion dollars. Such indicators could not achieve any manufacturer in the world. Apple just shoots the industry with heavy artillery, and few can do anything about it. And the secret of such a stunning success of iPads and iPhones is as simple as ever: devices cost under a thousand US dollars, and the consumer simply doesn’t have other ways to enjoy the great iOS 8, except for buying a gadget.

Samsung - 392.546 million units

The Korean giant was able to realize last year almost 400 million smartphones, topping the rating of manufacturers of mobile gadgets, and with a considerable margin from other well-known brands.

Produce devices on such a scalenaturally, costly, but in the back "Samsung" breathes more than a serious competitor with his, albeit not cheap, but very popular technology. The company from series to series is improving its mobile gadgets. The latest novelty "Galaxy S6" and A-ruler in an all-metal case may well compete with the "apples".

Summarizing

Leaders in the mobile device segment are changing tosurprise quickly and unexpectedly. Just a year ago, we thought that Chinese gadgets were vague consumer goods from second-rate brands. But today's realities say quite the opposite, because a significant proportion of modern technology is produced under the authority of companies from the Middle Kingdom.

Yesterday and nameless manufacturers confident andpretty quickly take the market place from venerable corporations, releasing their own high-tech gadgets at budget prices. Now it is difficult to embarrass or insult a person, pointing out to him the unfamiliar logo on the device case. Yes, it is fashionable to have an iPhone or Samsung flagship, but not so practical in terms of price and return.

If you want to purchase an inexpensive mobiledevice without regard to the reliability and brand, it is better to look at the Chinese manufacturers. We need something in between - Sony, LG and Samsung to help you. In the assortment of these brands you can always find some inexpensive and remarkable model for you. Well, if you want to emphasize your status as an expensive and at the same time high-quality gadget, then welcome to Apple.