How to create advertising on the Internet: step-by-step instruction

Advertising is a way of promotion,allowing you to sell more goods faster. Its distinctive feature is that advertising is not addressed to anyone personally, but is calculated simultaneously for millions of people. It allows you to inform the target audience about the qualities of the goods, to convince them to give preference to this or that producer and to force them to act instantly. This method of promotion is effective with the use of mass media. And since recently the Internet has become the most influential and widespread media, good advertising on the World Wide Web will certainly ensure success. So, how to create advertising on the Internet so that it is justified? There are many nuances.

Specificity of Internet advertising

Before creating advertising in the Worldcobwebs, one must understand the distinctive features of publications of this type. The Internet as a media has a completely different specifics. In the modern world, it is impossible to imagine a successful project without its promotion through electronic resources. The advantage of this direction is that it allows you to reach the largest possible audience. And this is a very difficult task.

The successful impact on buyers is alreadyachievement, but no one will refuse to attract clients with different psychotypes. After all, this allows you to popularize your business among absolutely opposite circles, that is, to get a big profit. To achieve such a result is quite difficult, but using different means of mass persuasion, you can choose the most successful option.

Any guide on how to properly create advertising, begins with the choice of how to achieve the goal. In Internet marketing, this list is quite broad:

• The media. It is presented in the form of colorful bright banners, which are tempting to buy something. Goods are presented, as a rule, in the form of images. If the idea is well thought out, then it is perfectly remembered by users, because it has more influence on them.
• Contextual. This type of advertising is more narrowly specialized, it is aimed at a specific buyer. Such advertising completely corresponds to interests of the person and is placed in corresponding places: it is banners and announcements which are given out by searchers depending on inquiry of the user.
• The virus. This is the advertisement, which is distributed by the users themselves. That is, investments from the supplier, producer or CEO are minimal, since the dissemination of information is provided by the customers themselves. These are interesting and unusual ideas that you want to show to others.
• Accommodation in online games. More often than not, the product that is being promoted is somehow connected with the game itself. Perhaps it is created specifically for a specific scenario. Such advertising is also aimed at its target audience.

The effectiveness of online advertising is estimated by the fact,how much it catches the eye and stimulates the purchase of goods. Advantages of this method of promotion are its address message (personalization), relatively low cost, instant access to information, interactivity. The popularity of advertising in the World Wide Web is also due to the rather high purchasing power of the audience.

ACAR classification

How to create advertising on the Internet, think aboutmany organizations. Some of them even identified their classification criteria, according to which the different methods are divided. For example, the Bureau of Interactive Advertising IAB divides Internet advertising into two subspecies - branding and performance.

But more widely recognized and commonis the division of methods of promotion in the Network by the way of the Association of Communication Agencies of Russia. According to AKAR, the methods of Internet marketing can be divided into search advertising and display. Their place in the market share is approximately the same. A little more advantage is the latter.

Segment of the first reception for the last yearincreased by sixteen percent. In total, this brought creators about sixty billion rubles. However, it is worth noting that there was a reduction in traffic from paid advertisements. This situation is typical not only for the Russian, but also for the foreign market. The difference is that virtually the monopoly in the field of search advertising is the two largest companies - Yandex and Google.

Display advertising is all thatsees the user in the applications. The exception is ads in search results and classifics, which are placed on a fee basis. The Association identified three main sub-groups of display advertising. This video, banners and text and graphics blocks.

Free ad placement option

How to create advertising? There are two main ways that differ from each other not only by the method of execution, but also by the material basis. The advantage of the paid method is that for money there is a great chance to get a really good result. Free basis is justified only when advertising is correctly done. After all, even what is done by ones own hands (albeit unprofessional) can bring a good income.

In order to popularize the product,First of all, advertising is used. It is quite possible to organize an advertising campaign independently due to placement of certain content on your own electronic resource, various blogs and pages in social networks. Of course, the spent finances will be zero. But efficiency depends only on successful semantic content.

If the content is not motivational, then inthe goal can not be achieved. To test the effectiveness of the contextual advertising, you can use specialized services that analyze the data and make a conclusion about the appropriateness of the posted information.

Other methods of this marketing move are forums, videos, bulletin boards, question-answer services and data in social networks.

Since many are interested in how to create advertising on the Internet for free, it is worthwhile to give general advice on the independent implementation of promotion.

The main rule is that it is necessary to give proper time and well plan the advertising campaign. You can not write poor-quality text and hope for a positive result.

If there is an opportunity to work on the basis ofpartner programs, then you should not neglect it. Advertising other people's links on their electronic resources, it's great to help others. Moreover, the partners will then gladly respond to such a request.

Also when registering on the forums through whichI would like to promote the project, it is better to indicate the real location of the company or the seller. Since if false information is found by the IP address, the profile may be blocked.

Before you create an advertisement, it's worthtake care of the reputation of your company. Promote the product you need, focusing on the interests of the target audience. Of all consumers need to isolate their own and concentrate on their efforts.

For a harmonious and relevant description of their goods, it is better to use discussions and contacts.

All these recommendations will allow to effectively and safely promote the company, it does not matter which way of implementation was chosen.

Paid advertising option

This method is more efficient, but onlyin the event that the financial costs were justified. Of course, if the company has enough funds, why not use the services of professionals who can competently and correctly fulfill all the wishes.

For sure how to properly create advertising, certainly know the relevant experts. This can be both freelancers, and specializing in this type of agency work.

As a rule, "free artists" are very competentperform Internet promotion of goods. The main implementation tools are the insertion of keywords that describe properties in useful and interesting content for potential buyers. The main goal is to attract the attention of potential buyers. Describe a product or service to a person with imagination will not be difficult, but competently to issue their thoughts in contextual advertising can only professionals in their field.

On how to create a product advertisement and get forthis crazy revenue, probably known to specialized advertising agencies. Recently, due to the active introduction of Internet technologies in such organizations, there have been entire units specializing in marketing receptions on the World Wide Web.

Such companies will help most rationally andproductively use the budget allocated for the promotion of products. A whole team of relevant specialists will study the features of the business, the prospects of the industry, apply the most effective marketing techniques.

Increasingly, firms are asking to create advertisingthe product began to appeal to similar agencies. Many understand the feasibility and justification of professional advancement. In this regard, there are many Internet organizations that provide this opportunity.

Specialized Services

Another option in the category of advertising on a fee basis are special services.

Increasingly, people want to learn how to create"Yandex.Direct" or Google Awords. This is not surprising, because these services are the most popular for solving a problem of this nature. They refer to paid services, but in the future spent finances pay off.

In the event that there is no desire to understand oneself,you can refer to a person who specializes in contextual advertising. The directory manager will help to make productivity as large as possible with minimal investment.

Another way is automatedpromotion system. An example is the click service. This platform helps to save money and work independently with contextual advertising and Yandex.Direct, and Google Awords. The plus of the system is also the protection of newcomers from errors, thereby improving the result of work.

Advertising in social networks

How to create an advertising "In Contact" or any othersocial network? Why is promotion through these electronic resources so popular? The main reason for this is the prevalence of social networks in society. Now practically there is no person who does not have an account at least in one social network. This is confirmed by the fact that about ninety percent of the Internet audience has personal pages in Facebook, Odnoklassniki, VKontakte or Instagram. Such conditions of the advertising campaign, of course, are attractive. In addition, you do not need special knowledge for promotion, because create a group and an account is not difficult.

Advertising in social networks is calledtargeted. Its advantages over other types of promotion are the familiar interface for users, which contributes to creating a comfortable environment and more effective perception of advertising. Plus is the opportunity to communicate with potential buyers. This makes it possible to understand the shortcomings of the product and to draw new ideas.

In order to demonstrate the product, you only need to upload a photo or video. The simplicity of using this option is undoubtedly important.

To get information and access to the user, you do not have to force to pass his additional registration procedure. It's enough for a person to join a community.

Social networks are the source of marketing research and the collection of statistical data. This helps to segment the market and direct its work to a specific audience.

The most effective advertising in specializedgroups. To attract users to join such a community can be promotions or contests. Good administration will create a positive image of the company.

Advertising in "VC"

How to create advertising in "VC"? Since "VKontakte" is one of the most popular networks, the question is quite logical. For the legal promotion of products using this social network, you can use two methods. The first is the "VKontakte" network itself, and the second is the Sociate service. The principle of operation of both methods is very similar.

Before you create advertising in the "VC", you need to determine the direction of the campaign. These can be targeted ads or groups.

Promotion with the help of groups guaranteesconstant and vast audience. Advertising, to create the most that is not difficult, can recommend to users another community, site or firm. It is placed only for a certain period, during which it will occupy various positions in the tape. You can agree that advertising will stay in the first place for several hours, after which the administrator of the group can supplement the wall with other posts. The user only chooses the hours and days in which the advertisement will be posted. It is not necessary to personally communicate with community administrators, since the system works automatically. The exchange also provides a report on how many views, reposts and likes subscribed to a specific record.

Experts recommend placing advertisements inthematic groups. Also it is worth checking subscribers, because the community can be great, but there are very few real people. Therefore, it is better to be initially placed in inexpensive groups and analyze the result. The most effective will be advertising where there are fewer bots.

Targeting ads are more expensiveoption, but more effective. It is more suitable for instant search of customers. Such advertising is shown to people only of a certain category. A social network will help you sort out the right users.

Advertising in the news stream appeared in 2016. However, it is still quite a crude development. This type of advertising campaign allows you to promote only a record, but in no way a group or other electronic resource.

A similar service has already been implemented and the Sosiate service. By the way, its advantage over "VKontakte" is that a separate platform has more informative statistics, presents convenient reports. Also in some cases, the network takes a smaller commission from the groups, so promotion through it can be cheaper. For a long and productive work, it is better to choose this service. In addition, it is perfectly integrated with other social networks, such as Instagram and Odnoklassniki.

Advertising in "Odnoklassniki"

How to create advertising in the "Classmates"? This can be done in two ways - free of charge and with certain financial costs. The essence of the latter lies in the choice of the service with which the announcement is made. After you need to come up with meaning, select the targeting settings and send the campaign for moderation. Then you should pay the invoice and start the campaign.

The main services for such promotion include:

• Sociate.
• Target.
• Odnoklassniki.Slimart.

To do on their own and not spend anypenny, you need a certain time. First you need to register and add as many people as possible to your friends. Next, you need to make contact with everyone and ask for the announcement of the site, product or service, indicating the link to them. This way you can create advertisements for the store. Of course, it is better to motivate people. Over time, it is necessary to provide customers and form a subscription list. This will provide an opportunity to simplify in order to periodically offer products. If this social network succeeds in popularizing the whole community, then the permanent audience will be provided.

Facebook Ads

How to create advertising on Facebook? It is enough to follow according to the following points:

1. While in your account, go to the "Advertising Manager". There you can see a special window for creating an advertising campaign. In response, the “Manager” will ask you to choose a promotion goal.
2. Next, you need to segment the market according to geographic, demographic and psychological characteristics. If you do not know how best to create advertising, pay special attention to this moment.
3. Select advertising placement. This means that you need to decide on the placement of advertising. There are two configuration modes - automatic and manual.
4. In this place it is necessary to determine the financial part. The display schedule will also depend on it, that is, how much and when the advertisement will be shown.
5. Optimization and selection of rates.
6. The choice of design, from which directly and will be memorable.
7. Supplement with images or video.
8. Attaching title, text and links.

Advertising on Instagram

How to create advertising in Instagram? Initially, you need to create an account on Facebook. The second step will be creating your own public page and linking a bank card. There is another option to promote through a regular account, but it is used only to promote local services. At the moment it is possible to create three types of advertising posts:

• square and rectangular photos with text;
• square and rectangular videos with text;
• a series of photos in the form of a gallery.

The difference between advertising through the service "Facebook" frombloggers in that the first takes a percentage of only the result. And the promotion with the help of celebrities is equal to a fixed amount, which must be paid regardless of the success of advertising.

How to create advertising, determines and methodimplementation. The first way to create an advertising campaign is "Direct". It is not included in the official services of Facebook, but with the help of it you can send out only to a targeted audience.

The second method is the most popular - thisvideo. That is, the user cannot view the content he needs without ads. There is a chance that a person will be interested and even follow the link.

The third way is advertising through the photo. But for the effectiveness of this method of promotion, you must carefully consider both the image itself and the text.