What is a brand and why is it important?
Why do you think you need a brand?
First, let's see what a brand is andfor which it is needed. The brand is the uniqueness of this company, which has found a response in the consumer's head, and not how the creators, managers and designers present or see the enterprise.
It is an association that is always heard by people. It judges the company, the quality of its product or service. A huge role in the presentation of the product and the formation of the idea of the brand is played by professional
If a man is awakened in the middle of the night and asked to name the 5 best cars, his answer will contain 5 trend names. This is what you need to strive for when creating a unique company.
But how do you know what a person thinks about when he looks at the work of your work? You just need to ask - to conduct market research:
1. Identify the target audience (these are your direct consumers who they are, their age, material and marital status, their hobbies and preferences).
2. Learn about what your customers think.
3.They can be interested.
4. How they relate to your company and what is expected of you.
After that, you can create a brand,head of your audience, then how do you want to see the perception of your company. Present and highlight the uniqueness of their products. A separate emphasis on quality and additional services.
And now, combining the needs and desirescustomers with your capabilities, principles, features and imagination of the designer, we get the uniqueness of the company or brand. Also, you should think over the details:
- form style
-business cards, banners, flyers
-firm font and documentation
Advertising in the media, transport and the Internet, etc.
The most important thing is that everything should be in one style andconveyed to the consumers the very essence of your company, that zest and you can say "charisma" of your project. A bright individuality, multiplied by quality and reliability, is a hallmark of any self-respecting enterprise.
Brand - virtual or imaginary and illusory benefits and features that the client receives when acquiring the goods. And it is they who force us to be fans of a certain brand.
So why is the brand needed and important?
First, this is what distinguishes this company from its competitors.
What attracts consumers, settles in their minds and consciousness. And finally, for the fact that people are willing to give up money, just for the sake of owning this brand.
A company needs a distinctive sign, its own chip, so as not to disappear in the abyss of competitors to swim and stay afloat for many, many years to come.