Pros and Cons of Outdoor Advertising

Outdoor advertising is the most popular way to express yourself. What is so attractive to customers outdoor advertising?
First, the correctly calculated locationallows you to capture about 90% of the target audience, and the brightness and unusualness of the image makes you remember the advertised product. That's why manufacturers do not spare money to create high-quality advertising products, and billboards, advertising screens and banner-banners flooded the streets of all cities. In addition, outdoor advertising can not simply be switched, and therefore, regardless of its desire, the consumer will still see it.
Secondly, outdoor advertising has a high frequency: 9 out of 10 people, according to the research results of the Institute of Outdoor Advertising, see a certain advertisement, at least 29 times in 30 days.
Thirdly, outdoor advertising allows you to place information anywhere in the country, not only by placing billboards in Moscow. OUTDOOR ADVERTISING here, of course, especiallyis effective due to a significant concentration of the population. True, for maximum effect it is necessary to clearly imagine the places of residence and movement of the target audience, because only in this case such advertising will be most effective.
Especially effective use in outdooradvertising of non-traditional means for a given location - pneumofigures, for example, will attract the attention of prospective consumers much more effectively than regular posters and advertising extensions.
However, outdoor advertising has a number of drawbacks. Firstly, production and placement of such advertising is initially very expensive, which may be unprofitable for small firms at first, but in due course all costs pay off.
Secondly, advertising campaigns using outdoor advertising must be planned well in advance, because it usually takes at least a month to create and host it.
Thirdly, the means of outdoor advertising remain in thethe field of view of the potential consumer of the goods only for a few seconds, which means that you will have to spend a lot of time, effort, and sometimes the means to create a catchy image and memorable text.
In addition, many residents of our country forlong time sharply negatively related to advertising posters on the walls of houses, believing that they spoil the appearance of the city, and therefore do not need EXTERNAL ADVERTISING here. Advertising boards in Moscow, however, are becomingis more habitual than the eyes of citizens, turning into an integral part of the appearance of a modern city. And dissatisfied with this state of affairs every year is becoming less.