The content manager is the mind, honor and conscience of the site

More and more new professions are directly related toworld wide web. This is understandable: after all, we not only communicate in the network, but also make purchases, obtain the necessary information, knowledge, advice. A content manager is responsible for the content content of Internet sites, portals, platforms, bulletin boards. This word is becoming ever more firmly in the use of freelancers and developers.

After all, it's one thing to buy a domain name, to buyhosting, create a website, prepare a medium for posting information. But the extent to which the resource will be interesting for users and visitors, whether it will be attractive for advertisers, whether it will be able to sell goods or services, depends on its filling.

A content manager is the person responsible forthe content of the site or portal. Sometimes this post combines the functions of a journalist, copywriter, photographer and graphic designer. But most often the content manager is an employee who only places the materials (texts and illustrations) provided to him by performers and authors. At the same time, he should monitor the relevance of information, the observance of the resource policy, the appropriate filling of certain sections and categories.

What other duties may includeinstruction of the content manager? Sometimes he must independently select a semantic core for a particular subject of the site and in accordance with it to come up with topics for future articles.

What is meant? For example, if the portal is dedicated to the repair and design of premises, the content manager is precisely that employee who is one of the first to compile a list of key and secondary keywords related to this topic. On such a resource advice on raising children or growing tomatoes will be inappropriate. Therefore, the content manager should clearly indicate this in the instructions to the authors. Then he distributes tasks between copywriters, selects appropriate illustrations, monitors the uniqueness of texts and graphics, and observes copyright. Some resources publish author's photographs, on others - images from image banks.

Responsible for compliance with the resource policy alsoContent manager. Training, as a rule, can take from two to three days to a week, depending on the complexity of the content management system - or CMS. If it is widely available and widely distributed (such as Joomla !, or Wordpress, or, for example, Magento), then it's not hard to master the publishing process. In the case of copyrighted or self-written

Engine learning can take a little longer.

Often, the content manager also performs functionsModerator - removes texts or comments that do not comply with the portal policy that violate ethical principles or legislation, and also include offensive or hateful records. He is also responsible for the diversity and uniqueness of articles and notes. The creator or owner of the site itself is difficult to keep track of the actualization of all information, and "hang" on the portal of outdated data can greatly spoil the reputation of the resource. On the Internet, news and messages spread instantaneously and quickly lose their freshness. Therefore, the position of the content manager for virtual newspapers, magazines, news portals is especially relevant. It is he who, in close cooperation, coordinates the work of journalists, copywriters, photographers and promotion specialists.