Where are potential customers hiding?
Who are potential customers? These are people who simply need your product or service, they just do not know it yet. Your task is to make them real customers.
Of course, the search for potential customers is not an easy job. Therefore, competent managers entrust it only to experienced and proven employees.
So, what are the main search methods?
As you know, advertising - the engine of trade, so do not spare money for a good advertising campaign. Even a simple but informative announcement in local media will attract a lot of interested people.
2. Appeal by mail. Also a very good way to find customers. However, this method requires careful study. If you just send a bunch of letters and wait for the influx of customers, then the result you will not wait.
Alternatively, break up the lists of potentialcustomers to specific groups. Let one trade manager answer for one group. The employee regularly, for example, every Monday, can send 10 letters according to his list, and on Friday ring up the addressees and find out their opinion.
Moreover, it is not necessary to participate in such events themselves. It is enough to follow them and visit them in order to use the maximum opportunities for finding customers.
Well, how to attract customers, we sorted it out. And how to recognize them? Here everything is quite simple. First you need to determine the target audience. If you, for example, sell children's toys, then your target audience is parents and children. However, in most cases the child will not be able to pay for the toy that you like, so that only your parents are interested in potential clients.
And what to do when a potential customer is already onthreshold? If you think that the deed is done, you are deeply mistaken. Here everything will depend on how you present him your product or service. Tell the client what benefit he will get, what he can feel by making a purchase. For each objection it is necessary to give an answer and turn it into an advantage of the transaction.
Follow these tips and your potential customers will very soon turn into real ones!